Jay Z's announces 'Tidal' with many other big celebrities

With the biggest celebrities around the world in music a brand new app came to life called, ' Tidal'. It was announced at a event in New York City.

The stars that were attached to 'Tidal' included - Jay Z, Jason Aldean, Usher, members of Arcade Fire, Deadmau5, Usher, Rihanna, Nicki Minaj, Madonna, Kanye West, J. Cole, Calvin Harris, Chris Martin from Coldplay, Daft Punk, Beyonce, and Alicia Keys. Each artist went up in front and signed their name on the Tidal declaration.
Photos by TNW news

     "So we come together before you on this day, March 30th, 2015, with one voice in unity in the hopes that today will be another one of those moments in time, a moment that will forever change the course of music history. For today we announce of Tidal, the first ever artist-owned, global music and entertainment platform," said singer Alicia Keys.

     "Our mission goes beyond commerce, it goes beyond technology. Our intent is to preserve music's importance in our lives," Keys said. "Music is the language of love, of laughter, of heartbreak, of mystery. It's the world's true, true, without question, universal language."

TIDAL is a global streaming service, available in 35 countries. They have 25 million songs in their catalog, and over 75,000 high quality videos. The service offers high-fidelity CD sound quality, high quality video, expertly curated content and editorial, and unique experiences.

According to Tidal's website they are "introducing the first music streaming service that connects artists with fans through the best High Fidelity sound quality, High Quality music videos and expertly Curated Editorial.

Tidal can be used on many different products such as Apple , Android, or on a computer. All you have to do is download the app which comes with a price.

With all these celebrities, most would think that it would be a big hit.

Unfortunately, it was not a big hit.

The reason why Tidal was not big was because of its high subscription prices. Prices were different in every country. The Tidal cost in the United States is either $9.99 or $19.99 a month.

In the last couple of years , Spotify became a hit because it is a commercial music streaming service that people do not have to pay for unless they want to upgrade.

The Youtube channel ' Complex' made a video called , "Tidal Premium vs Spotify: Can Anyone Hear the Difference?". There were differences between Spotify and Tidal. Tidal did have better sound quality. But people preferred Spotify over Tidal.

     "Although I celebrate the idea of him creating his own model it leaves a lot of people out. At some point you have to have winners and losers because that's the way it works. To try and sell it as an altruistic thing is disingenuous because it's not. He is taking his slice of the pie, which he has every right to do -- he is a powerful man and he works with powerful people. To sell it as altruistic -- I don't buy it" , said lead singer of The Smashing Pumpkins , Billy Corgan about Jay Z's Tidal in a recent Billboard interview.

When Billboard asked Diddy about what he thinks of Jay Z's music service he said, "It's a great idea for the artist to be involved in the distribution. Everything takes time, so we'll see in the next couple of years".

    "We're doing fine. We're doing well. We're very happy, " said the company's CIO, Vania Schlogel
citing the service's "differentiating and unique experiences". The app currently has 800,000 subscribers. There goal is to ensure "subscribers that we have are happy." when asked in a recent interview.

Vania's response about the situation of ' Tidal': 

     "I think we have right now a bit of a spread between perception and reality...But through time what's going to happen, we either keep our heads down and do what we intended to do, which is really to empower artists and thorough that bring a better experience to subscribers -- and through time, I think that will prove out."

People said that they did not want to pay such a high price when they could do it for free on Spotify. All you have to do is make an account and then are able to start listening to any song or album.

In April they announced, ' Tidal Discovery' which "will showcase, mentor, and market new talent".

Tidal is still working on ways to grow but are happy so far even with all of its criticism.